Do you want to improve customer satisfaction? Are you really making your customers happy? Are you focusing on customer experience management in your business? Are you doing everything you can to give your clients what they want and need?

This course is aimed at helping you to design a customer experience that will truly differentiate you from the competition. Renowned customer service expert Nigel Greenwood will explore the six key things that customers want, no matter what your industry or business model is.

The customer experience is 70% of the buying decision, so providing a great customer experience is a critical factor for succeeding in business, and if you don't get it right, you're missing out on sales and profits. We know that "the customer is always right", but few businesses take the time to identify exactly what the customer actually wants.

You Will Learn

• What customer experience means

• What brand personality means

• Common mistakes businesses make

• What areas of business impact the customer experience

• The 6 key elements of a great customer experience

• How to apply each element in business for fast, profitable and sustainable growth

Nigel has spent 30 years creating great customer experiences, and is a successful author, presenter and lecturer, but is mostly someone who likes to keep things simple. He says it as it is, knows what customers want and loves making a difference.