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Market Research: Dekker's Complete Marketing Research Course (Limit : 1000 Enrollment)

Rating:     Language: English    Instructor: Dekker Fraser, MBA, Jyra Galosmo

Description:

Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler's Kellogg School of Management. I've done marketing for consumer products, B2B products, digital products, and physical products--both as a marketing consultant and as marketing manager at various levels up to Vice President.


Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.


Major Market Research Sections:

  • Introduction to the 3 types of market research & the 3 types of data

  • Exploratory research, including interviews, focus groups, and case studies

  • Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)

  • Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements

  • Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing

  • How to size markets & demand using various tools and approaches

  • Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp

  • The customer decision journey

  • Conversion rate optimization (CRO)

  • Marketing psychology research

  • How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro

  • Data and media analysis

  • Service market research

  • Product marketing analytics


Key Market Research Topics:

  • Market Research & Marketing Research

  • Market Research Analysis & Market Research Analyst Training

  • Competitor Analysis

  • Marketing Analytics & Marketing Analysis

  • Research Methods

  • Qualitative Research & Quantitative Research

  • Consumer Analytics

  • Web Analytics & Conversion Rate Optimization (CRO)

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