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Conversion Rate Optimization CRO with Dekker (Limit : 1000 Enrollment)

Rating: 4.1     Language: English    Instructor: Dekker Fraser, MBA, Jyra Galosmo


Learn B2B (business-to-business) conversion rate optimization (conversion rate optimization / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master's level analytics training.

-> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup

-> Advice from my colleagues who drove growth for top companies including LinkedIn and Sephora

  • Hack growth using strategic conversion optimization insights from SEMrush (and other programs) that don't require A/B testing

  • A/B and A/B/N testing using tools such as Google Optimize & VWO

  • Key mistakes to avoid, such as tests that produce tiny impact

  • On-site/in-product surveys

  • The single easiest hack to maximize conversions

  • The various levels of testing and what's most important

  • Psychological principles to drive conversion

  • Mistakes and rules of thumb when it comes to data analytics for conversion optimization

  • The top few creative strategies most worth testing

  • Optimizing based on the stages of awareness

  • Optimizing based on the content best suited to each stage of the marketing funnel

  • Pricing page tests

  • Preventing cancellations / drop-offs

  • Using interactive content to boost conversion

  • Optimizing page performance using live chat / chatbots

  • Conversion optimization tools

I've been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management at Northwestern University.

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