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B2B Sales Masterclass: People-Focused Selling

Close deals using world-class discovery, demos, follow-up, and objection handling WITHOUT any shady or pushy tactics.

Rating: 4.6(5,422 ratings)     Students: 20,332 students     Language: English    Instructor: Kevin Dorsey

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Think about how you sell. You may be crushing it, exceeding your quota, and making President's Club every year. But are you selling the RIGHT way?

Are you focused on producing a good outcome for your prospect? Are you focused on helping THEM solve their problems and achieve their goals? If you're not doing PEOPLE-focused selling, then you're not doing it right.

Whether you're in B2B sales or B2C sales, something that all selling has in common is PEOPLE. I call this B2P sales because you're always selling to a person. When you start to pay attention to how PEOPLE buy, how PEOPLE make decisions, and what motivates PEOPLE to change, your sales career will take a massive step forward.

I built this course to teach you how to sell in a way that's not only better for the people you’re selling to but also better for you as the salesperson. A way that you can sell without being shady, or tricking your prospect just to secure the close. A way that makes sure there's a great outcome for everyone.

I've collected a lot of knowledge throughout my career, and I want to share that with you. I've built and led teams with hundreds of sales reps and generated hundreds of millions of dollars in revenue. I've been fortunate enough to be named an InsideSales Top 10 Sales Leader, LinkedIn Top Sales Voice 2020, Sales Development Exec of the Year in 2018, and one of the 100 Top Sales Coaches to Watch. And all of that is great. But more importantly, it means that what my teams and I have done and continue to do WORKS.

In this course, you'll:

  • Foster the right mindset to confidently reach your sales goals

  • Use methods of influence to lead your prospect to the best outcome

  • Understand your prospect and the problems they're trying to solve

  • Execute immaculate discovery to set yourself up for success

  • Perfect your demo/pitch to make them want what you're selling

  • Get buy-in and agreement to close productive next steps

  • Conduct world-class follow up that makes it easy for your prospect to buy

  • Handle common objections and deflections with tried and true techniques

What's great is that ALL of this can be done REMOTELY, given the times we're in. I've also included a few tips specific to selling remotely when you're not able to be in the same room as your prospect.

Now, in order to see results, you're going to have to put in the work. Don't just watch this course and call it a day. Every step of the way, I want you to put these techniques into practice. I want you to take a good look at the way you sell and figure out what could be better. How could you improve? Incorporate the things you learn in this course and you will see results.

I know for a fact you can be incredibly successful in sales and not have to sell your soul to do so. If you're ready to improve the way you sell, and do it the RIGHT way, join me in this course!